Technical recovery sprint
A service website with crawl waste and duplicated location pages gets a cleaner URL structure, canonical rules, sitemap hygiene, and page-level QA before relaunch.
Case study method
SEO work should be judged by shipped improvements and better decisions.
These sample project types show how SEOCastell structures SEO work: diagnose, prioritize, implement, verify, and report.
Local service growth
A Delhi NCR service brand aligns Google Business Profile signals, service-page content, reviews, and mobile conversion paths to improve qualified enquiries.
Ecommerce category rebuild
An online catalog reduces filter duplication, upgrades category copy, improves product schema, and tracks organic revenue by category cluster.
Measurement
Every engagement needs a working scorecard.
Depending on the campaign, the scorecard may include indexable URL health, rankings by intent cluster, qualified leads, map actions, category revenue, assisted conversions, and launch QA status.